Search engine optimization is a term that includes all the efforts the team makes to ensure that cross site business gets higher visibility on search results pages. There are many ways that help in getting a higher ranking in SERPs. The main goal of SEO is to find a way to help optimize the page naturally. Building a quality SEO strategy can be a long and difficult process, but in the world of e-commerce, vision is everything and an SEO strategy can make or break a business
Make browsing the site simple
Site navigation holds what are arguably the most important links on the site. Navigation links help users find content on your site. At the same time, links also tell search engine crawlers which pages are important to you. It is an important SEO practice to simplify the navigation of your site for the experience of users as well as search engine crawlers.
Prioritize your content by telling users and crawlers about your important pages, and give an easy way to get to those pages. If users cannot easily find things on your site, they will leave immediately. This will increase your bounce rate, which is bad for SEO.
Use coding scheme
Schema markup helps Google understand what the page involves. An example of schema markup is a page in Google search results with images, reviews, and stars. People tend to check the link with images or stars, so the CTR of those pages will increase with a chart.
According to case studies, retail businesses can get an increase in organic traffic by using structured markup. With the correct use of the scheme, you can learn a lot about your page, such as author, location, cost, ISBN, etc. Although it does not affect the ranking directly, it can have a positive effect on the page and is a good idea.
Keyword research is the main step to any successful SEO strategy. Improving the search engine rankings is not only about getting more website visitors. It is also about getting the appropriate types of visitors. The perfect way to get the most relevant visitors to your site is to plan the SEO strategy based on the most relevant keywords
Make sure your keywords appear as frequently as possible on your website. The requested keyword must appear in page titles, titles, alt texts, URLs, file names, and meta tags. The keywords must be implemented in both the source code and the current content on the page you are trying to get.
Use meta descriptions
One of the most important and often forgotten SEO tips is optimizing your meta descriptions. Meta descriptions are the first thing people see when your page appears on Google search. It’s your first and direct way to tell users what this page is about. It is your chance to entice them to click on your link and visit your website. So be sure to use characters in your meta description wisely. If your website is built on WordPress, Yoast SEO plugin can make editing your meta descriptions easy. Yoast SEO will show a page analysis as well as a preview of how your title tag and meta description will appear on Google.
Writing new and attractive content
Every page of your website can be leveraged to improve your search engine rankings as long as you create them with great content based on your pre-defined keywords. This includes product pages, blog posts, or even FAQ pages and guides. Filling your website with quality content is one of the most important SEO tips. Having a blog on your website is one of the easiest ways to incorporate your keywords into your website, along with internal links.
There are a lot of types of content that can be created for your website, and it is essential that they make sense and offer something of value to your readers. It may be incredibly obvious to the website visitors if your site is designed exclusively to improve search engine rankings. Search engines like Google and Bing run very fast when your website has a high bounce rate and low conversion rate.
Use of internal links
Increasing the number of internal links on your website is one of the simplest ranking factors that you can implement to grow your SEO strategy and, of course, organic traffic. You must link to the pages you want to improve their ranking on various other pages of your site. Internal linking helps with website browsing and can improve website domain authority and ranking strength.
The more pages there are on your website, the more chances you will have to add internal links. Your links must be relevant, not linking just for the sake of linking. Linking two pages of your site through internal hyperlinks should make sense and add value to your website visitors. Long tail keywords can be used as anchor texts to better increase CTR.