1. Brand recognition, visibility, and rankings
Your website could be the initial point of contact for your online audience, allowing you to create lucrative leads, purchases, and other crucial conversions.
The search toolbar has become one of the first places users seek for information online, and if your audience can’t find your website, if it’s buried deep in a search engine’s ranking list where no one will ever check, your website will suffer.
You can drive your website and brand to the top of Google’s search results with appropriate SEO, and you’ll have a greater chance of getting traffic and conversions from your website.